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3 essential family engagement strategies to improve pediatric rare disease trial success rates

Written by Little Journey Limited | Feb 28, 2025 2:43:59 PM

80% of rare diseases are monogenic (caused by a single gene mutation) and often present during childhood. These two factors have seen a rise in pediatric cell and gene therapy (CGT) trials in the last decade, as researchers work to develop potentially curative treatments for children living with a rare life-altering disease.

Whilst rare disease trials can offer life-changing opportunities for children and their families they also present unique challenges. On average, pediatric clinical trials have a 40% discontinuation rate, already significantly higher than in adult trials. CGT trials bring additional complexities:

  • Logistical barriers: many families have to travel long distances or relocate to be near treatment centers.
  • Emotional burden: intensified by strict screening criteria and uncertainty about the long-term outcome of treatment.
  • Long-term follow-up: CGT can require children to be monitored for up to 15 years after treatment, most patients will transition into adulthood during this period.

These factors create significant psychological and practical challenges for children and their guardians, requiring tailored support throughout the full trial.

At Little Journey, we’ve conducted extensive research to understand how to better support families through these trials. Here are three strategies to improve engagement, adherence, and completion rates in paediatric rare disease trials.

 

1) Personalize the information journey

If you asked four children how they learn best, you'd get four different answers. When patient information is only provided in one format, like a leaflet or a video, research teams leave a gap in the number of children who can engage with and understand that information. 

Our survey into the preferred learning style of children with a rare disease (n=44, aged 4-12) found a fairly even split:

  • 30% of children prefer to learn with others.
  • 27% of children prefer to learn through words.
  • 23% of children prefer to learn through games.
  • 20% of children prefer to learn through videos.

Parents and guardians also show significant individual variation in their information wants and needs. Every person processes a life-changing diagnosis differently. Some want to know every detail of the condition, treatment, and clinical trial process. Others, however, rely on information avoidance as a coping mechanism. 

How Little Journey solves this

There is no one-size-fits-all approach. That’s why we take a toolbox approach, offering a selection of resources that families can pick and choose from when they need them. Our patient engagement platform can be configured for:

  • Age and cognitive level
  • Individual research sites and medical procedures with the trial protocol
  • Mixed-media content: video, print, interactive quizzes and games, checklists, etc.
  • Progression through the trial

To learn more about our flexible platform book a capabilities call.

2) Support at every trial stage, not just during treatment

The key challenges families face vary not only from person to person but also depending on where they are in their CGT journey. 

The treatment phase for CGT is a comparatively short step within the overall trial. Before treatment comes discovery of CGT and the trial, screening and consent, and planning. After comes a prolonged phase of monitoring. 

The below diagram shows some of the key psychological barriers families phase at each stage of a trial. 



As you can see, each stage brings unique burdens. Families are processing complex medical information, making life-changing decisions, and undergoing investigations. All whilst balancing work, school, and other medical appointments. 

These quotes from two parents of children living with a rare disease illustrate the weight of the emotional burden on families:

"This is potentially a life-changing “needle in the haystack” opportunity"

"Every aspect of life is a struggle when you have a child with a long-term illness."

Without tailored support at each stage, these burdens can become overwhelming.  This has a knock-on impact on enrolment, engagement, adherence, and retention in a trial. 

How Little Journey solves this

We use the established COM-B model of behavior change to deliver appropriate psychological interventions at each stage. This model identifies barriers in capability, opportunity, and/or motivation preventing a behavior.

For example, in rare disease studies, patient compliance with ePRO is often required to maintain data quality and meet study endpoints. However, many families report that they:

  • Don't understand how to complete their ePRO (lack capability)
  • Don't have time to complete their ePRO (lack opportunity)
  • Don't realise the importance of ePRO (lack motivation)

We can use these insights to develop different interventions - like training or modelling - to help overcome these barriers. 

To learn more about our flexible platform book a capabilities call.

3) Prepare for the 'unhappy paths' for the whole family

The term 'unhappy path' comes from user experience (UX) design. It refers to a scenario where a user encounters obstacles or unexpected situations that deviate from the ideal user journey, leading to a negative or unsuccessful outcome for that user. 

In the context of rare disease trials, 'unhappy paths' are moments where things don't go as planned for a family. There are lots of potential unhappy paths in pediatric CGT trials.  
Some families may not be eligible for treatment, others may experience disease progression even after receiving the intervention or placebo, and in some cases, the cell therapy under investigation may not be effective.

It is essential that these families receive the right emotional and practical support to navigate their next steps while maintaining trust in clinical research. This is particularly important as CGT research continues to expand within a small pediatric patient population where recruitment is already challenging. 

83% of parents we spoke to said their own mental health had been impacted by their child's rare disease diagnosis. It is often the parents who are most aware of the burden participating in clinical research can bring.  

How Little Journey solves this

We map these potential unhappy paths and provide tailored support for those intense points of stress. You can read more about how our team, including our in-house psychologist, worked with families and patient advocacy groups (PAGs) within the Duchenne muscular dystrophy (DMD) community to address this challenge in our case study.

We also incorporate resources to support parents and siblings, as well as the child participating in the trial. These include:

  • Guidance on talking to their child about the trial
  • Collaborative psycho-education games which can be played together
  • Answers to common questions siblings have


Pediatric rare disease trials face unique hurdles, but by prioritizing psychological support, personalization, and long-term family engagement, sponsors and CROs can improve success rates.

At Little Journey, we specialize in creating evidence-based solutions to support children and families through clinical trials.

Download our full research presentation for more insights and strategies