New characters and animations for the Little Journey app

Creating appealing content for our younger users is something we take very seriously at Little Journey; user engagement being crucial to the success of our patient-facing application. The new characters and animations have all been co-designed with children, ensuring that the resulting creations are acceptable to our target audience. Using focus groups and patient surveys, we put the characters though a rigorous feedback and improvement loop; we even created our own Young Person’s Advisory Group to help us in the process.

Recognising that much of the initial feedback was fairly uniform, reflecting our own opinions, we set about targeting hard-to-reach populations. Engaging with these extended groups resulted in far more diverse feedback, allowing the fantastic animators at Tight to create characters that all children can really engage with.