Reaching 500,000 children and families with COVID-19 educational videos

During the COVID-19 pandemic, uncertainty and misinformation created significant anxiety, particularly among children and their families. Understanding this, NHS Digital, Public Health England, and NHS Test and Trace partnered with Little Journey as experts in paediatrics and healthcare anxiety.

Understanding & addressing children's specific concerns 

COVID-19 swab testing and vaccination were unfamiliar procedures introduced to children at a time when there were already major disruptions to day-to-day life. NHS Digital needed to develop engaging, child-friendly content to explain these procedures in a way that was clear, reassuring, and accessible to young audiences. It was crucial to address their specific concerns and knowledge gaps.

Navigating pandemic restrictions and evolving medical guidance

NHS Digital needed a partner who could co-ordinate between multiple government agencies, with experience creating content that is evidence-based and medically accurate. It was important that research and content creation could be carried out in compliance with restrictions.